They Make Beer Commercials Like This

Description

The "pop" label has often followed Minus the Bear, highlighting the uniqueness of their indie rock in contrast to the more abrasive sounds of the previous bands of its members. Ten years after its release, their second EP They Make Beer Commercials Like This is finally being reissued, the first reissue since 2011. A true milestone in their discography, it illustrates the transition between Highly Refined Pirates and Menos El Oso. From Fine + 2 Points, the band hits hard with a syncopated and nervous rhythm, almost danceable, which immediately establishes a unique energy. The tracks Let's Play Clowns and Dog Park continue this vein, with clear guitars, powerful choruses, and lyrics imbued with romantic nostalgia. Further along, I'm Totally Not Down With Rob's Alien introduces a more atmospheric and nuanced approach, foreshadowing the band's penchant for melodic post-rock textures. In less than half an hour, the EP condenses three years of sonic mutation. Between math-rock fervor and chiseled melodies, it captures a pivotal moment where Minus the Bear asserts its identity and lays the groundwork for what will make it one of the flagship bands of 2000s indie rock. Splatter vinyl edition.