The much-anticipated follow-up to their debut album released three years ago, Rem Austin and his CRUMBLE FACTORY are back to solidify their audacious pop sound, straddling late 60s classicism and indie-rock explorations (think Ray Davies, Pavement, Pixies...). For "Betsy Cha Cha," the Toulouse-based songwriter, still accompanied by Ann Lake's delicate voice, is now backed by a true band, serving up polished and biting pop (Patrick Pelenc on bass, Sébastien Comet on drums).