Music has in common with social networks a natural function of sharing feelings and emotions, of course, but also more everyday moments. For the new generation, separating them would be unthinkable, since the two now complement each other, to the point of blending together: one becomes a star on social networks at the same time as one becomes a music star. At just 21, Mel is one of those young singers who have managed to catch the public’s attention through Instagram and Snapchat. With more than 150,000 followers across all platforms, she can already rely on a solid fanbase and look forward to a bright future in the music world. Drawing on her naturalness, her energy and her very strong closeness to her audience, she has already managed to surprise and make her mark by inviting many urban music artists to take part in her Musical.ly videos, a tool particularly popular with the new generation, at the exact intersection between a music platform and a social network (Aya Nakamura, Ninho, MHD, OhMonDieuSalva, Hamza, and even Fianso). A true crossroads of influences in her own right, Mel blends urban pop, dancehall sounds, and contemporary R&B, without ever confining herself to any of these styles. A true declaration made to music but also to her audience, Mel decided to name her album 19 Roses because of its meaning (I live to love you) but also because of her debut at 19 in the music world.
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