He has been given countless nicknames, the most eloquent of which is "The King." Elvis Presley, the biggest phenomenon in the history of recorded music, is the King of Kings! In the mid-1950s, by catalysing various trends, he imposed rock'n'roll on the planet, overturning everything in his path with irresistible originality, charm, and freshness. His talent allowed him to tackle all styles, and he made the most of it. His influence remains profound, and his persona is the object of an unflagging cult. Illustration by Fred Beltran