BURRHUS (vinyl)

Description

“CABADZI BRINGS TOGETHER ALL THE FACETS OF HIP-HOP, A PROJECT WE LOVE” (France Inter). In 16 tracks, BURRHUS marks CABADZI’s return to rap writing, as dark as it is comic, and tells the story of addiction to social networks, and therefore to appearances, to self-narration in the virtual world, which has become indispensable to real life. The flow is more refined, more contemporary, with a tone that is as cheerful as it is disillusioned, taking on its full scope over music with strong Hip-Hop accents, both modern and stripped down. After their unexpected collaboration with director Bertrand Blier, the duo CABADZI returns this year with a 4th album: BURRHUS. The title refers to a well-known experiment in behavioral psychology: Skinner’s theory, initiated by Professor Burrhus Frédérik Skinner as early as the 1930s in his Harvard laboratory. By placing first rats and then pigeons in a box, he would demonstrate the importance of random reward in the phenomenon of addiction. At first the animal only has to press a lever to make food fall, but very quickly Skinner complicates the experiment by offering only a pellet from time to time. The pigeons go crazy, and even when full they spend their days pressing the lever-button, thus obtaining a reward less than 1% of the time spent. It was this button that would change the fate of the gambling industry and later social networks: all online applications make use of this behavioral bias. AN ALBUM-A SERIES: In 16 tracks, BURRHUS marks CABADZI’s return to rap writing, as dark as it is comic, and tells this addiction to social networks, and therefore to appearances, to self-narration in the virtual world, which has become indispensable to real life. The flow is more refined, more contemporary, with a tone that is as cheerful as it is disillusioned, taking on its full scope over music with strong Hip-Hop accents, both modern and stripped down. As a nod to the album’s theme, CABADZI turns BURRHUS into a brand, that of a “world wide company” capable of anything for everyone’s happiness, and develops through all its visual materials a universe halfway between Black Mirror and Brave New World. - - The whole set of videos, press photos, live scenography is organized around the slogans of this true/false brand.