Beauty's Pride

Description

Beauty's Pride is a significant evolution in the creativity and artistry of Born Ruffians, both in terms of songwriting and as the first album written in collaboration with multi-instrumentalist Maddy Wilde, who joined the band in 2022. Born Ruffians is a band that has generally favored a lo-fi and contained sound. But on Beauty's Pride, they do the opposite: it’s a richer, bigger, full-spectrum sound, with lyrical themes that evoke a more universal storytelling spirit. While much of the trend in indie/guitar rock has been to favor lo-fi recordings inspired by the 1960s and 1970s, the band decided to create a record that sounds as if it were made in 2025: it’s a maximalist indie rock album that embraces hi-fi production techniques. It’s filled with fear and optimism (and still a lot of anxiety, as is the charm of Luke Lalonde), but in an engaging and unpretentious way, something that once again reflects the year it was made, the cultural feelings of that moment, and the confidence of a band that has earned its stripes.