BLUEM is the recording project of Chiara Floris, a singer/songwriter and producer based in London and originally from Sardinia, Italy. She creates comforting yet offbeat alternative pop, enriched with folk and soul elements. Her work is grounded in a deep understanding and appreciation of Sardinia’s unique heritage and folklore. Her projects invariably allude to ancient Sardinian stories, both in her music and in the visual art portfolio that accompanies each release.
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