AS IF ALWAYS

Description

Bleach Day’s second album, As If Always, is the product of a two-year studio frenzy, carried out between all those other projects. A blend of classic golden-age pop sounds, cinematic progressions, and strange tones, As If Always creates a sonic language that takes the listener through a story of growth and self-discovery in its most primal form, reflecting a full life cycle from birth to death. Through struggle, you learn to face your fears, your shadows, and your limits in order to become the person you are meant to be. It is a journey to a place that seems far away — until you realize it is within yourself, and always has been.