It's The Hope That Kills You

Description

The London-based alt-pop duo The Itch will release their debut album It's The Hope That Kills You in early 2026, via Fiction and I OH YOU. Led by Simon Tyrie and Georgia Hardy, the project blends dancefloor-ready beats with disillusioned pop songwriting, at the crossroads of electroclash, indie-rock, and europop, with a distinctly singular identity. The album will be supported by a UK press campaign (Inside Out) and radio (Virgin in-house), as well as a reinforced digital strategy. The single "Space In The Cab", scheduled for November ahead of the album announcement, will benefit from strong exposure thanks to its integration into the upcoming EA skate. video game. An official music video and a live session are currently in production. Renowned for their euphoric live performances, The Itch will accompany the release with a headlining tour and festival appearances. Already supported by the press (NME), they are establishing themselves as one of the most exciting new alt-pop projects in London.