That is the title, and the inherent energy — the burning inner fire — of the fiercely exciting debut album from Glasgow’s VLURE, due for release on Music For Nations. Co-produced by Conor and Manni Dee (Daniel Avery & HAAi), with contributions from Bobby Gillespie, PSweatpants and Gaïa, “Escalate” is a 13-track album that proudly, loudly and openly represents the sound of VLURE’s hometown. Glasgow’s thrills — its daylight, nightlife and afterparties — are the pulse and heartbeat of Escalate. Since their debut single “Shattered Faith” in 2021, VLURE have built a reputation as one of the most dynamic and culturally significant bands around. Their performances at The Great Escape and Pitchfork Paris drew praise, their set at Shangri-La was talked about across Glastonbury, and they were named BBC Introducing Scotland’s Artist of the Year in 2023. To top it all off, they also won the award for Best Live Act at the Scottish Alternative Music Awards in 2023. With “Escalate”, VLURE have created a work unlike anything else right now, but at its core, it is an album about coming of age, friendship and self-discovery.