Such is the title, and the inherent energy — the inner fire, burning — of VLURE’s ferociously exciting debut album, to be released by Music For Nations. Co-produced by Conor and Manni Dee (Daniel Avery & HAAi), with additional contributions from Bobby Gillespie, PSweatpants, and Gaïa, "Escalate" is a 13-track album that proudly, loudly, and openly represents the sound of VLURE’s hometown. The thrills of Glasgow — its daylight, nightlife, and after-parties — are the pulse and heartbeat of Escalate. Since their debut single "Shattered Faith" in 2021, VLURE has built a reputation as one of the most dynamic and culturally significant bands. Their performances at The Great Escape and Pitchfork Paris received widespread acclaim, their set at Shangri-La was the talk of Glastonbury, and they were named BBC Introducing Scotland Artist of the Year in 2023. To top it all off, they also won Best Live Act at the Scottish Alternative Music Awards in 2023. With "Escalate," VLURE has created a body of work unlike anything else out there right now, but at its core, it is an album about coming of age, friendship, and self-discovery.
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