The Reed Conservation Society is not an NGO. But it could be. To pop music what Sea Shepherd is to marine mammals. A polymorphic project led by its singer-songwriter Stéphane Oz Auzenet (formerly of Verone), assisted by Laurent Riatto (also formerly of Verone) who encouraged him to record his songs, which travel between the Velvet's Central Park and Big Star's rainbow dreams, and completed by Mr. Lips's (Mathieu Blanc) trumpets, The Reed Conservation Society is somewhere between folk-art, indie-pop, and Lynchian road movies. From the choral ballad "Give Me A Reason" to the burning tension of "It Was Almost A Good Year," while soaring over the dreamlike landscape of "Concrete," The Reed Conservation Society delicately leafs through and reinvents the most beautiful pages of a constantly evolving pop-colored family album.