Behind SIR WAS is the brilliant multi-instrumentalist JOEL WESTBERG. This trained jazzman was discovered during José Gonzales' and Junip's concerts, with whom he has been playing for years. A new Swedish revelation, SIR WAS signs with this first hybrid album a perfect tour de force between white soul and pop with a Hip Hop phrasing. It's a bit like the meeting of J Dilla's beats, Beck's pop experimentations, and Junip's Scandinavian melancholy. In short, a perfect marriage between organic instrumentation, synthetic sounds, and deep beats.