(=)1

Description

With a career spanning more than 50 years, Deep Purple is one of the most beloved rock bands of all time, with albums like 'In Rock', 'Machine Head' and 'Made in Japan' being essentials in rock history. Deep Purple still enjoys immense success today, as evidenced by sold-out world tours and their recent studio albums 'Whoosh!' (2020), 'inFinite' (2017), and 'NOW What?!' (2013). Nearly 4 years after their last studio album 'Whoosh!', Deep Purple unveils their highly anticipated new album '=1', their very first with Simon McBride as their new guitarist. '=1' embodies the essence of the 70s, more than any other Deep Purple album released in recent years, and promises a sound that only Deep Purple can deliver; loved by past generations and continuing to excite new audiences. Produced by the legendary Bob Ezrin, this album captures the band's groundbreaking classic sound without relying on nostalgia, and perhaps more than any other album in recent memory, embodies the essence and attitude of their 1970s incarnation. The enigmatic title '=1' symbolizes the idea that in an increasingly complex world, everything ultimately boils down to a single, unified essence. Everything adds up to one. With three consecutive number-one albums to their name and a new energy driving them forward, '=1' represents Deep Purple at the peak of their powers. Deep Purple '=1' (2LP Purple, 180g Gatefold) contains 13 new tracks and includes a comprehensive 12-page LP-sized booklet.