{"product_id":"cabadzi_burrhus-vinyl_2021_lad","title":"BURRHUS (vinyl)","description":"\"CABADZI BRINGS TOGETHER ALL FACETS OF HIP-HOP, A PROJECT WE LOVE\" (France Inter). In 16 tracks, BURRHUS marks CABADZI's return to rap songwriting, as dark as it is comical, and tells the story of addiction to social networks, and therefore to appearances, to self-narration in the virtual world, which has become indispensable to real life. The flow is more refined, more contemporary, a tone as smiling as it is disillusioned, which takes on its full scope with music featuring strong Hip-Hop accents, both modern and stripped-down. After their unexpected collaboration with director Bertrand Blier, the duo CABADZI returns this year with a 4th album: BURRHUS. The title refers to a well-known experiment in behavioral psychology: Skinner's theory, initiated by Professor Burrhus Frederic Skinner in the 1930s in his Harvard laboratory. By placing first rats and then pigeons in a box, he demonstrated the importance of random reward in the phenomenon of addiction. At first, the animal only had to pull a lever to get food, but very quickly Skinner complicated the experiment by offering only one kibble from time to time. The pigeons went crazy, and even when satiated, they spent their days pulling the lever-button, thus obtaining a reward for less than 1% of the time spent. It was this button that would revolutionize the fate of the gaming industry and later social networks: all online applications use this behavioral bias. AN ALBUM-A SERIES: In 16 tracks, BURRHUS marks CABADZI's return to rap songwriting, as dark as it is comical, and tells the story of this addiction to social networks, and therefore to appearances, to self-narration in the virtual world, which has become indispensable to real life. The flow is more refined, more contemporary, a tone as smiling as it is disillusioned, which takes on its full scope with music featuring strong Hip-Hop accents, both modern and stripped-down. As a nod to the album's theme, CABADZI turns BURRHUS into a brand, that of a 'worldwide company' capable of anything for the happiness of all, and develops, through all its visual media, a universe halfway between Black Mirror and Brave New World. - - All the music videos, press photos, and live scenography are organized around the slogans of this real\/fake brand.","brand":"Cabadzi","offers":[{"title":"Default Title","offer_id":55310275641688,"sku":null,"price":20210305.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4943\/0360\/files\/3521381565003_128966e8-0162-48a5-a398-91a04aee0f12.jpg?v=1760318080","url":"https:\/\/vinyles.com\/en\/products\/cabadzi_burrhus-vinyl_2021_lad","provider":"Vinyles.com","version":"1.0","type":"link"}