BLUEM is the recording project of Chiara Floris, a London-based singer/songwriter and producer hailing from Sardinia, Italy. She creates alternative pop music that is comforting yet off-kilter, infused with folk and soul elements. Her work is rooted in a deep understanding and appreciation of Sardinia’s unique heritage and folklore. Her projects invariably allude to ancient Sardinian tales, both in her music and the visual art portfolio that accompanies each release.