{"product_id":"pleasure-principle_buvez-le-poison-vinyl_2023_lad","title":"BUVEZ LE POISON (vinyl)","description":"Alone for the night, he is the last man. About a third of his posts are to announce that he's lost his phone, or thought he saw a dog making a sandwich. Paul Ramon (Bryan's Magic Tears, la Secte du Futur) found the time to finish a second album in which the rare chaos of the first had time to coagulate. Preceded by a reputation for Defcon 1 unmanageability while clearly capable of self-control, we're not surprised to find the same level of paradox in \"Buvez le poison.\"\n\nIf you thoroughly examine the album, you'll find the entire musical pharmacopoeia of the last forty years. It cruises at 30 on the highway (Hacienda, comedown dub with abused bass) and at 90 in the city (les victimes du roi, arpeggiated fantasy-medieval hallucination). Pleasure Principle has decided that the rules of the road don't apply to his vehicle. Vocals in French, neither shouted nor whispered, guitars sometimes highlife, sometimes Caribbean, 90s synths, studied vulgarity MTV moments, traces of everything, traces everywhere.\n\nA singer by obligation, by his own admission, he performs by chanting his lyrics with the cheeky insolence of a Ludwig Von 88 singer on a 3rd-grade internship in Manchester. Happy to be there, but he wouldn't want it to be known. Appearing nonchalant, Paul Ramon stuck out his tongue to write, and generously strings together slacker one-liners: \"if you want to escape the world, elegance is key,\" \"it's in denial that I flourish.\" So many quality disposable razors that we can't wait to see him pull from his pockets on stage, to bleed everyone (struggling a bit, inevitably).\n\nOn the mix, Marc Portheau scores a try: thus Heliopolis, a psychedelic-pop jam in a delay-filled tunnel, is subtly polished to add choirs and winds, all the more well-placed (Olivier Demeaux, Romain Vasset) because they hadn't announced they would drop by.\n\nA real booby trap, this album. The punishment begins: prose text, we expect a dungeon atmosphere and fetid confessions, but in the end, it's arms waving in the air, stomping on the corpse of brain-dead synth dance pop, circa 1995. \"Frappe le cuir\" pays homage to Happy Mondays, which we might have expected given the drummer's pedigree, but it's sung in a Négresses Vertes atmosphere.\n\nEven \"Buvez le poison\" and \"la sieste,\" a two-part drug promotion campaign – one sharp, one swaying – which directly deserves a report, contains its antidote for those who know how to listen. And in Rêves, a rather summery, chord-driven track, it's the fucked-up solo guitar, loaded with effects, that stirs things up and gives clues about the degree of desolation in the atmosphere.\n\nSo when we come across \"Plein de rancoeur je vis mon meilleur moment,\" a successful attempt to redo \"Loser\" less literally in 2022, we realize that, truly, it's annoyingly endearing, but Pleasure Principle knows very well what he's doing. It's not a collage; we're in immiscible colors, the kind you spread out to watch them languidly rub shoulders without ever mixing, smiling foolishly, brain properly messed up as it should be.","brand":"Pleasure Principle","offers":[{"title":"Default Title","offer_id":55310251032920,"sku":null,"price":23550570.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4943\/0360\/files\/3521381577143_9d4a8d70-2ed4-455d-94d6-f28df396d9fe.jpg?v=1760318408","url":"https:\/\/vinyles.com\/en-us\/products\/pleasure-principle_buvez-le-poison-vinyl_2023_lad","provider":"Vinyles.com","version":"1.0","type":"link"}